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The site smassociates.com has the following on the site, "SM Associates Systems is an International Leader in Semiconductor and Medical Handling Equipment manufacturing." I noticed that the website also said " We specialize in JEDEC Tray Handlers and Stackers, AUER Boat Loaders and Unloaders, Pick and Place Assembly, Tube Loaders and Unloaders." They also stated " Over the last decade, the company has built up a track record as a world-class supplier for custom and industry standard equipment. Cape Coral, Florida 33910. Toll Free Fax 888 552-5099. Tray handler, tray handler, tray handler." The meta header had tray handler as the first keyword. This keyword was followed by jedec tray, jedec tray handlers, and jedec tray stackers which isn't as urgent as tray handler. The other words the site used was tube loader. tube unloader is also included but will not be seen by search parsers.